About Proper
A modern advisory for every chapter
We're licensed advisors who believe protection should feel like a calm conversation — not a sales call.
Our story
Built for the families insurance forgot.
Proper was founded on a simple idea: life insurance is one of the most important financial decisions a family will ever make — and the industry made it feel like the most confusing.
We rebuilt the experience from the inside out. Plain language. Cinematic clarity. Independent access to the best A+ carriers in the country, paired with advisors who stay with you long after the policy is signed.
Est. 2014
1,000+ families
protected.
Family first
Every recommendation starts with the people sitting across the table — not a quota.
Calm guidance
We translate the fine print into clear language, then stay with you for the long arc.
Modern by design
Cinematic, digital-first, and human where it matters — the way insurance should feel today.
The advisors
Meet the people behind the promise.
Jordan Cramer
CEO & Founder
20+ years building family-first protection strategies across term, whole, and legacy planning.
Grant Thompson
Life Insurance Advisor
Pairs each family with the right A+ carrier based on health profile and long-term goals.
Blane Thompson
Life Insurance Advisor
Designs cash-value and retirement income strategies that compound across generations.
Chris Thurman
Life Insurance Advisor
Your point of contact for reviews, claims, and every milestone in between.
Spencer Thurman
Life Insurance Advisor
Ensures the keys to your home stay in your family's hands — no matter what happens.